Website marketing is arguably the most challenging form of marketing for today’s financial firms seeking to communicate with their target audiences. Web visitors are in the driver’s seat when it comes to choosing which websites they will visit, and just as importantly, how long they will stay on each site. The longer they stay, the more likely they are to absorb the messages of advertisers on the site. The creators of the International Banker website are fully aware of the challenges involved with Internet marketing and have developed a financial-information website that is simultaneously appealing and useful, thereby guaranteeing repeat traffic. Advertisers on the International Banker website will benefit from the latest and most advanced web-marketing techniques and platforms. Special rich media units allow site visitors to interact with brands on a higher level via pushdowns, expandables, peelbacks, interstitials and audio/video integration. All rich media units come with extensive usage reports.
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Many professionals today do not feel they have time for Internet browsing. But they will make time for their mail, whether it arrives in the form of paper or digital communication. A well-respected eNewsletter can penetrate the protective barrier erected by time-conscious professionals. Sponsoring an International Banker eNewsletter is one sure way for an advertiser to communicate his or her message to thousands of opt-in subscribers, who look forward to and depend on International Banker’s eNewsletter updates to stay current. Delivered on a daily and weekly basis, sponsors’ marketing messages are displayed alongside trusted editorial content.
The video format is not only popular but for many is the most effective medium for sharing and receiving information. A high percentage of people would prefer to watch a video than read a magazine or a newsletter. Advertisers have discovered that sponsoring Finance Publishing videos by including their marketing messages in pre-rolls has achieved the desired results. They have reached viewers seeking out information from editors and industry thought-leaders featured in a variety of videos available through Finance Publishing. Another option available to advertisers is to have their proprietary videos hosted on the Finance Publishing library for audiences to view.