Our world is more connected than ever before. People heavily rely on brands’ online presence to make decisions on what to read, what to buy or where to go. Engagement, nowadays, is more often than not associated with consumption and therefore sales. And this is exactly why many companies, from brick-and-mortar shops to online storefronts, rely on websites, blogs and social media to reach their target markets.
We understand that the key for effective web and digital marketing is to create conversations—and this is where we come in.
Our web and digital teams are at the forefront of today’s digital marketplace, using state-of-the-art online marketing techniques to ensure that your digital assets reach your target audience and create conversions that propel your business forward.
In a digital world, if you have a business but don’t have a website, you’re losing tremendous opportunities to promote and grow your business. On its own, a website can accomplish many different marketing strategies, and even single-handedly achieve your business goals.
By investing in a well-built website, you have a valuable chance of reaching a far wider audience—and it costs next to nothing. With a website at the helm of your online presence, you can market your products and services on other brand-aligned online platforms, such as social media, blogs and forums.
Our expert team of web designers and developers can build a customized website for your business, complete with impressive graphics and visuals, robust architecture and seamless, fully compliant structure. We can either arrange for hosting for your website, with appropriate monitoring, back up and updating—or you can opt for the site to be transferred to your web host’s server, with your IT team maintaining it.
If you want to focus on a brand, product, project or campaign, creating a microsite is an excellent solution, and we can develop one for you. Our microsites may be small, but they pack a large punch, especially when it comes to delivering a single, powerful message.
We can create a standalone site based on your exacting requirements and write compelling web copy that encompasses the unified message you want your microsite to convey. We will implant search-engine optimized keywords into the microsite, sending it to the top ranking of search engines such as Google.
Once completed, you may choose to host your microsite on your own main corporate website, or let us host it on a dedicated section of one of Finance Publishing’s websites, allowing your business to share our high search-engine rankings.
Leaderboard and banner ads are two of the most prolific forms of advertising in the digital world. We can take advantage of today’s technology by creating dynamic banner and leaderboard ads that bring in clicks and conversions.
Our design and copy teams can help you create a dynamic, eye-catching web presence that your audience will find irresistible. We will employ persuasion and encourage interaction to maximize click-throughs. Meanwhile, we can launch your brand-centric leaderboard ads on other websites, moving your campaign up to a whole other level and propelling your company to meet its targets.
Such is the power of well-made, dynamic leaderboard and banner ads—advancing you toward your goals one click at a time.
People are always on the move, and today they rely more frequently on mobile apps to help them to get things done or to get to where they’re going, literally and figuratively. That said, mobile apps are gaining more and more popularity in the business environment. You can harness the power and ubiquity of mobile apps to grow your organization and achieve your business goals—and we can help you get there.
Banking on our experience and technical know-how, we’ll develop mobile apps for your business and design them in ways that look, move, read and interact exactly how you want them to. We will then launch the apps on iTunes and/or Google Play.